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Micro-Influencer UGC Growth Campaign

Scaling engagement in new locations

Client Name: Hair and Skin Science
Location: Australia

Since 2019, Shoke has partnered with Hair and Skin Science to transform their elite clinical expertise into scalable growth. As their full-spectrum growth partner, we’ve orchestrated integrated campaigns across 15+ clinic launches in 12 months. This was powered by a dedicated 10-specialist team mastering Meta ads, video production, influencer collaborations, and hyperlocal patient acquisition. Together, we turn clinical excellence into measurable market expansion.

Specialties Provided in this Project: 

Strategy & Execution

High-Caliber Influencer Vetting Process

Criteria: Targeted local micro-influencers (10k+ followers) with:

  • Skincare/haircare niche expertise (no generic "lifestyle" creators).
  • Engagement rates >5% (vs. vanity metrics).
  • Aesthetic alignment with HSS’s premium brand.

Outreach: Personalized DM pitches offering free treatments in exchange for 1 in-clinic UGC video + 2 Instagram posts/stories.

Authentic Content Co-Creation

  • Clinic Experience: Designed a VIP treatment day with photo-ready spaces.
  • Creative Freedom: Encouraged influencers to share raw results (e.g., "Here’s my skin after 1 session").

Results

  • 50%+ increase in authentic engagement (comments/shares vs. branded posts).
  • 20% of new clients cited influencers as their referral source.
  • Scaled to 3 new locations after pilot success.

Interested in this project?

I can support you the same way I supported Hair and Skin Science.

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Bring your Creative Dream to Life

We’re Shoke Productions, a creative studio specializing in strategic storytelling, brand design, and campaign execution.

Whether you’re launching a product, scaling your audience, or streamlining operations.

What we offer

  • Video Production: Documentaries, ads, and social content that build trust and drive sales.

  • Creative Campaigns: Brand identities, print/digital collateral, and culturally nuanced storytelling.

  • Marketing: We can set up and run ad accounts with ad spends over $1M+ annual spend.

  • Technical Solutions:Custom CMS platforms, workflow automation, and secure archival systems make our work functional.

  • Skills Training: Empower your staff to create high-quality content with workshops and toolkits.

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