101 Strategies

• Define influencer archetypes: micro 1-50k, mid-tier 50-250k, macro 250k+.
• Seed products with a concise brief and brand pillars.
• Create a tiered compensation model: gift, fixed fee, performance incentives.
• Build a 6-8 week collab calendar with milestones.
• Co-create limited edition bundles or co-branded items.
• Pair UGC with paid media: use creator content in ads and product pages.
• Use affiliate codes and trackable links for attribution.
• Offer exclusive codes or launches to select creators.
• Secure usage rights across owned channels for 12 months.
• Require minimum deliverables: 3 assets per creator (post, reel, stories).
• Leverage micro-influencers in niche local markets.
• Launch seasonal campaigns tied to holidays or moments.
• Build an ambassador program with annual commitments.
• Host live sessions, takeovers, or Q&A with product demos.

• No clear goals or success metrics defined in brief.
• Choosing creators based on follower count alone; misalignment with audience.
• Skipping FTC disclosures and brand transparency.
• Running one-off campaigns without a reusable asset library.
• Underpaying or overcomplicating compensation structures.
• Providing vague briefs or unclear deliverables and timelines.

• Start with a crisp brief: goals, audience, tone, and deliverables.
• Vet creators by audience overlap, engagement, and brand fit.
• Negotiate a sensible mix of gift, fee, and performance.
• Use trackable codes and UTM links for attribution.
• License content across owned channels for 12 months.
• Schedule approvals to avoid delays and keep momentum.
• Reuse creator assets in ads, product pages, and emails.
• Review performance weekly; adjust creative and creator mix accordingly.