Launch a new med spa website with a tight SEO and marketing playbook. This checklist focuses on immediate-impact actions and measurable outcomes to drive local bookings from day one. Align every page, form, and message with patient intent, local search habits, and clear appointment pathways.

• SEO foundation: map top keywords (services and locations) to clean URLs, title tags, meta descriptions, and H1s. Example: a page for med spa Botox in New York; target local keywords with dedicated pages.
• Technical health: ensure SSL, fast hosting, image optimization, lazy loading, and core web vitals under target; fix 404s and ensure mobile-first design.
• Local presence: optimize Google Business Profile, gather reviews, create local service pages, local schema, and NAP consistency across directories.
• Content strategy: build service pages with before/after galleries, FAQs, and clear CTAs; publish 1-2 blog posts monthly about treatments and aftercare.
• Conversion funnel: booking forms with minimal fields, omnichannel CTAs, live chat, and appointment reminders; test button color and placement.
• Analytics & testing: install Google Analytics 4, set up goals, create dashboards, run A/B tests on landing pages and CTAs; track source/keyword performance.
• Reputation & social proof: display testimonials, staff bios, certifications, and media features; collect new reviews after visits.
• • Overlooking local optimization: no city pages, no Google Map data; fix by adding location-specific pages and ensuring NAP consistency.
  • Poor URL and page structure: deep folders; fix by creating flat, keyword-rich URLs and 1-2 levels of subpages.
  • No schema markup: skip FAQs and LocalBusiness; fix by adding LocalBusiness, Service, and FAQ schema.
  • Slow site speed: unoptimized images; fix by compressing images and enabling caching.
  • • Audit quarterly: crawl site for broken links, crawl errors, and 404s; fix quickly.
    • Content calendar: plan 3 months ahead; tie blogs to services and seasonal promotions.
    • UTM tagging: tag all campaigns; use consistent naming conventions.
    • Use testimonials with consent: feature patient stories, before/after images with permissions.
    • FAQ and schema: add frequently asked questions and answer with structured data.
    • Image optimization: use alt text with service keywords; compress images to load under 800 KB total.

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