A mid‑size med spa launched a viral video campaign to boost bookings for injectables, laser treatments, and skincare. Objective: generate qualified leads, increase online reservations, and build trust through authentic patient stories. Focus: TikTok and Instagram Reels, executed in a six‑week sprint with rapid iteration.

• Hook-first videos: grab attention in 2 seconds with a bold claim or striking visual.
• Formats: before/after, patient testimonial, myth busting, day-in-the-life, quick tips, behind-the-scenes.
• Platform mix: TikTok and Instagram Reels; cadence five posts per week; cross-post when possible.
• Production: 60 seconds max; clear lighting; captions; on-screen text; brand-safe music.
• CTAs: booking link in caption and end card; limited-time offer code; track with UTM.
• Social proof and compliance: real clients with consent; credentials lightly shown; avoid guarantees.
• Paid amplification: 20–40% of budget boosted; A/B tests on thumbnail, hook, and caption; retarget viewers who watched 75%+.
• Analytics: measure view-to-book rate, CTR, CAC, ROAS; weekly reviews; pivot underperforming formats after two cycles.

• No strong hook; long intros that lose viewers.
• Clinical tone; lack of emotional resonance.
• Ignoring patient consent and privacy; unsafe testimonials.
• Inconsistent cadence; no content calendar.
• Missing clear CTA; vague offers; no booking link.
• Silent videos; no captions; accessibility ignored.
• Ignoring local targeting and geo relevance.
• No testing; rely on a single concept.
• Poor video quality; bad lighting and audio.
• Overuse of generic stock music; not on brand.

• Nail hook within the first two seconds; show outcome or surprising fact.
• Always use captions; ensure readability across devices.
• Localize content with geo-tags and proximity offers.
• Prioritize consent-friendly testimonials; edit to protect privacy.
• Batch-create: shoot on one day; produce 6–8 videos per batch; maintain a calendar.
• Test thumbnails and first frames; select best performers.
• End cards: include “Book now” with a direct link; reinforce with on-screen text.

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