This guide highlights 7 common video marketing mistakes and how to fix them with actionable steps. Use these tactics to boost engagement, watch time, and conversions across platforms. Implementable in days, not months.

Strategies

• 1. Start with a goal
  Choose a single objective and align the script, hook, and CTA to it. Attach a measurable KPI.
• 2. Hook within 3 seconds
  Lead with value or a bold visual. Set expectations and deliver quickly.
• 3. Native platform optimization
  Tailor aspect ratio, pacing, and text for each platform. Use Shorts, Reels, or Stories features.
• 4. Story and script quality
  Craft a tight problem-solution narrative with a clear outcome; rehearse to cut fluff.
• 5. Captions and accessibility
  Provide captions and accessible text; viewers can follow without sound.
• 6. Thumbnails and titles that convert
  Design bold thumbnails with minimal text; craft titles that promise a benefit or curiosity.
• 7. Measure, test, iterate
  Track retention, CTR, and shares; use results to refine hooks and CTAs.

Common Mistakes

• No clear goal or audience
  No clear objective or defined viewer; fix by defining both before scripting.
• Weak hook or long intros
  Viewer drop-off rises. Fix: deliver value within the first 3 seconds.
• Poor audio or video quality
  Distracts and damages credibility. Fix: upgrade mic, lighting, and camera settings.
• Too promotional or robotic
  Audience disengages. Fix: provide practical value before the CTA.
• Not mobile-optimized
  Bad experience on phones. Fix: use vertical formats and legible text.
• No captions or accessibility
  Excludes non-sound viewers. Fix: add captions and alt text.
• • Batch-create content in 2 weeks and repurpose across channels.
  • Use a simple script template: hook, problem, solution, CTA.
  • Write captions first; publish with accurate, edited captions.
  • Design thumbnails with high contrast and readable text.
  • Test hooks and thumbnails with small audiences before full publish.
  • Publish on a predictable schedule; cross-promote across platforms.
  • Repurpose long videos into shorts, clips, and tutorials.
  • Choose topics from performance data to guide new content.

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